Investment Decision Case Study In ZD Company's Kunming Art Valley Project

ZD's project, Kunming Art Valley, is a new idea in the art real estate. It intends to craft a special niche in Kunming for China's artists and cultural elites as an inspiration space, creation base and communication window.In the real world practice, project decision-making management is analyzing multiple plans rather than one. In many cases, several plans are doable and attractive. In order to choose the best plan, the management has to take all factors into consideration. These factors are the market, capital, risk, and enterprise's mission statement, belief and business strategy.It's very necessary to study the decision-making procedure adopted by the management as well as the result generated by this procedure. This study can help decision makers find out how the economical factor, social factor and marketing factor affect the decision making in different scenarios. It also helps understand how the theories guide the practices in the real world and provides useful reference to the real estate decision makers.After studying Kunming Art Valley, it further proves that the decision making in the real estate is a process involving muti-target and muti-factor analyzing, risk and profit balancing, and science and intuition considering. When the management is making decision, it isn't practical that only relying on all kinds of theoretical data and indices. Instead, objective risk estimation and prediction must be taken account of. Also, corresponding modification and adjustment have to be added into this procedure as the external environment changes.