Research On Management Strategy Of Membership In ZhuHai Wiseman Fashion Co., Ltd

In the era of new economy, all the business practices are proving one order: those who did not embrace the customer will lose the game. Membership system is a practical method to stabilize the relationship between the company and it's customers, especially the frequent customers, and improve the customer satisfaction and loyalty. The characteristics of membership system in the present market environment could be demonstrated as "no clear target, inanimate strategy and formalistic management."The paper tries to establish the management policy for membership system in WSM, and probe into the development of the domestic membership system, based on the knowledge of strategy management, customer relationship management, and the systematic analysis on the CRM-based membership system.First of all, the paper tries to make a strategy analysis in combine with the blue ocean plan of WSM, then, a full-scale analysis on the CRM which focuses on the function of membership system involved CRM, customer lose, customer satisfaction and customer loyalty, after that, it establishes customer subsection model and forecast model for customer lose with the RMF method, and finally, a customer loyalty plan is established.According to the present condition of membership system of WSM, the paper carries out a customer loyalty policy based on the score platform, through which the transition from price to value could be realized and the membership management could be sustained through (?) controlling the member losing and recruitment. The paper also carries out the detailed implementation flow and the indexes for implementation and assessment to guarantee the realization of the membership system strategy.