Study On Internet Plus Of Membership For Chain Store

With the deepening of Internet plus and puts forward the new concept of traditional retail,the emergence of a large number of new changes,the front line as a bridge between the chain enterprises through the supply chain and consumers in the new situation needs to change.Under the current situation,on-line and off-line are gradually integrated,on the one hand,the traditional online e-commerce has appeared a sign of slow growth.The traditional e-commerce is gradually developing under the line.On the other hand,new formats such as the ELE takeout mode,PingDuoduo pattern and other new formats have gradually emerged.the chain enterprises needs to grasp its strength to welcome this change.The advantage of offline chain enterprises is face-to-face communication with consumers,which has the characteristics that online can not be replaced.It is the core competitiveness of offline chain enterprises to catch people.Based on the above background,this paper analyzes the current status of the members of the chain enterprises under the current line,summarizes the new characteristics in the Internet process of the offline chain enterprises,analyzes the current value of the members,and points out the key problems facing the Internet chain members of the chain enterprises under the line,and then through the members of the M fast food chain enterprises In the three aspects of the membership system,marketing and IT status,this paper systematically analyzes the problems encountered in the Internet process of the common line chain enterprises,and puts forward a series of effective and real improvement opinions through the analysis of the current situation,helping the enterprise to transform the membership business into the Internet smoothly,and to the Internet linkage of the chain enterprises under the line.A useful reference is provided.