The Link Coalition Forms Constructing Mechanism And The Realization Shape Of The Middle And Small Travel Agency

With the end of the interim stage of the entering WTO, our country travels to the foreign country , and the circle limit soon finishes , more and more externals travel, and great" alligator" go into our country, the long-term the best with " little and falls apart and feeble and bad " the travel agency in our country mainland is confronted with tremendous pressure and challenge , no matter being our country some large international organize body nevertheless domestic organized body , such contest strength wholly can not one another contrast against the travel agency of external .May talk that the travel agency over 90% of our country wholly pertains to the middle and small travel agency category . How be these travel agency find the living way of self in that way ?We may draw lessons from , and the external travel agency develops experience , and advances contest force of self by means of the coalition means , thereby enjoys inner place the coalition every the business core resources in all, and takes shape the supply link coalition . It emphasizes the tourism working together relationship that to go up to establish between the down steam business steady for a long time and comes to attain " the 1+1>2 " effect. Since the fact that the middle and small travel agency of our country does not possess a series of terms of realization enterprise alliance , and to adjust down steam business quality being dependent on enterprise , therefore establishing the supply link coalition is the way that may be probed.First of all , the original through the limit is traveled stably , and the business supplies that the link coalition correlation approximately attends school beginning with , and supplies the link coalition to the tourism has been underway the analysis against the strategy coalition, and the tourism supplies the similarities and differences against the tourism enterprise alliance of link coalition to analysis.Secondly the original is analyzed by means of macroscopic environment and the actual predicament that the middle and small travel agency to our country is confronted with , and illustrated the essentiality that the middle and small travel agency establish the supply link coalition , and the contest force utilized the game theory of game and the deal cost theory and core theory was analyzed theory rule that the middle and small travel agency establish the supply link coalition , and probed into the preponderance that the middle and small travel agency of our country establish the supply link coalition moreover.At the same time , the original was give out the rule that the travel agency supplied link coalition selection coalition member , along with such concrete realization shape , like solute enterprise , brand coalition and strategy mate's relationship and tourism marketing coalitions and so on.Once more, analyzed the effect element that the travel agency establish the supply link coalition , and consists of to trust the degree and supervises mechanism and message to link up mechanism and culture to clash and tourism business administration pattern and so onFinally, the original was still analyzed that Cheng De City travels marketing coalition the establishing backdrop and succeeds , and the experience has been carried on prospect and consideration to such being problem along with development foreground, thereby causes the original still more have the authority.