Research On Female Entrepreneurial Actuality And Promotion Countermeasure

It has become a global trend for woman to establish businesses. The importance of female entrepreneur activities has increased in world labor markets. As Chinese market economy rapidly develops and the political environment for establishing businesses improves continually, China has become one of the most active countries where women establish businesses. However, Sufficient attention is not paid to woman in this business establishing tide. The unique difficulties confronted by women is classified as common difficulties in business-establishing. Accordingly, the research for promoting woman business-establishing and practice has lagged behind. This paper hopes to study the present situation of woman's business-establishing and their needs by collecting, accumulating and analyzing related material and data, to set up a supporting system for woman's business-establishing with Chinese characteristics, to advance its development healthily, as well as provide reference and advice for government's policy-making.Firstly, this paper aims to expound the theoretical base for woman's business-establishing from population statistical characters, individual features, organizational features and other factors affecting it. Secondly, studies the present situation and supporting measures for women's business-establishing abroad, summarizing their experience for our reference. Thirdly, try to find out the present situation of woman's business-establishing, their difficulties, government's supporting policies as well as women's reactions towards these polices by further studying on this subject through interviewing some typical cases, questionnaires, and collecting data, adopting quantitative and qualitative methods. In the end, according to the studies aforementioned, put forward some counter-measures for the promotion of women's business-establishing in China.