The Study On The Implementation Routes About The Idea Marketing

With the trending of the economic globalization, the range of the marketing has been further expanded, the relations of commodities exchanging also has been complicated day by day. As different context of the idea on the culture has gradually become the main obstacle to the efficiency of transactions. Meanwhile, in practice, consumers more easily trust the enterprises with significant influence to the society, which help them, improve operating performance markedly.Idea marketing, based on the concept influencing on the marketing activities, through which it influences the basic consumer awareness and attitudes, thereby affecting consumer spending ideas, regards setting up enterprise's influence as the goal, thus facilitating the marketing mode of the trade.From the theoretical angle of the classic marketing and modern economic theory, while with the triumphant application on the techniques about commodities and management as well as the empirical analysis of the specific idea on marketing, this paper concludes that the practical paths of idea marketing diverse, but it eventually forms a common paradigm, that is the path of "123" path: adherence to one centre (idea products as the center), consolidating two basic elements (building the idea enterprises, improving customer analysis), Constructing the three pillars (the communication of the idea marketing, professional marketing, products upgrading).