Research On Marketing Innovation Of Individual Life Insurance Of Life Insurance Company In Beijing

China's life insurance industry opened to the world in 1992 and the personal representative marketing system of American International Assurance was introduced to China. This marked a real start for the personal representative marketing system - based individual life insurance marketing system, and also declared the start of vigorous development of China's life insurance. Individual life insurance marketing system has become an important means of developing China's life insurance business, expanding market size, improving market share and profitability. It has become a main way to promote the development of China's life insurance industry and life insurance marketing. As the political and cultural center, Beijing plays a leading role in the life insurance industry of the country, in terms of market competition, the amount of premium contributions, insurance penetration, insurance density and insurance company marketing models, marketing channels. Because of its rapid development, its fierce competition, it shows a trend of advanced marketing, experienced management, and international operation. Life insurance business in Beijing has undergone the changes from the past extensive management into the refinement of business, from the traditional way of selling to the professional sales approach, from the product-centered mode to customer-centered mode. In this new situation, how to complete this conversion process plays a linking role for the future development of Beijing and China's insurance industry.Life insurance marketing is one of life insurance products the life insurance company designed and developed to achieve its business objectives and meet the needs of potential customers. Life insurance company plan, organize, control and implement life insurance sales to meet the needs of market activities of both consumers and businesses. Through the analysis the life insurance market supply and demand in Beijing, this article analyzes the current market situation, in which the premiums continue to maintain high growth, human development improve steadily, while there are the most competitors and market competition is fierce. From the insurance depth, density, level of GDP per capita, it analyzes the market potential in Beijing. Indicators of life insurance companies operating from the normal human, the per capita number of pieces were premiums for analysis. It discusses how the insurance company increase premiums in several major business indicators for marketing operations management, improve marketing strategy through a series of indicators. It describes the current Beijing status of individual life insurance sales business of life insurance companies in Beijing. It also presents the current problems, such as imperfect insurance agents system, insurance agents'low retention rate, insurance agents credit crisis, current lack of standard marketing, and then points out the meaning of innovative individual life insurance marketing methods.From the perspective of marketing system reform, the perfection of the personal representative marketing system as the main future mode of individual life insurance sales is critical to the future of the life insurance industry. the personal relationship between an agent system to improve. This paper analyzes the changes in marketing system from the aspects of training system, the agent quality management system, commission system, and etc. Based on marketing innovation of the company, and there appear in the market selling by the phone, community development, marketing consultant, marketing meetings, and other innovative marketing methods. Moreover, but also in the case of the rapid development of the market, constantly innovative marketing methods are necessary to meet the demand of the market. As for the improvement of marketing methods, traditional methods which simply depend on the agents traveling between the customer and the insurance company can not match the development of the market now. Relying on computer technology, E-marketing appears, realizing the electronic process of all insurances. Through online insurance , MIT mobile exhibition industry in the process, what a clerk needs are only laptop computers, network cards, mobile POS machine to complete the process of exhibition industry. From the perspective of marketing integration of the business, integrated financial group is the direction for the future development of life insurance company. Personal financial planner is the insurance agent's future position. An agent should provide life insurance, property insurance, securities, trust, banking and other full range of financial services, realizing one-stop service for a customer, This paper put forward the above design of marketing innovation of life insurance company in Beijing. How to be developed into an integrated financial service system acceptable to our customers based on technology and electronic-based management tools for life insurance marketing becomes the latest argument in this paper. Finally, it puts forward that the internal management of innovative programs needs the support of training programs, introduction of talents and policy specification.