Application Research Of The Distribution Resource Planning In Telling Telecom Co. Ltd.

In the 21 century, along with the scale-up of sell, companies more and more difficultly manage their matter flow and capital flow. In order to deal with this problem, most of them try to increase salesmen and managers in their branches, in fact, which not really settles the problem. On the other way round, it makes the cost of commodity flow keeping very high, the market decision-making be short of reliable measurable foundation. Now, the distribution cost of many companies has become the first part of the total cost. So, control the distribution cost is the fist problem we have to deal with.The papers started from the fundamental researching of the Distribution Resource Planning (DRP). It using the actual case of DRP System implementation in Telling Telecom to state out the clear-cut proposition of this paper which is: basic on the promotion of the distribution enterprise's management level by the management thought of the DRP, it may enable the enterprise to be able to adapt to the fast change market circumstances, further more can enhances the enterprise the competitive power. This provides the salutary lessons for latter and to avoid unnecessary failure to prove the thesis.