| In the new century, accompanied by the rapid development of China's national economy, the transport sector has also show good momentum of development, substantial growth in transport demand, market competition by improving transport, highways, railways and civil aviation infrastructure investment also on the rise. In this context, the passenger transport industry, designed and built in line with the demand for passenger travel transport products to maximize the visitors to meet the travel needs of their future development has become the primary task. At the same time, traffic-building project evaluation as an important indicator of passenger fares and the development of important parameters, the value of travel time should also travel to visitors based on the decision-making, reflect the needs of tourists travel to accurate and effective guidance and applied to practice.In this paper, it first analyses travel demands of travelers and decision-making mechanism of travel choice, which could be classified internal and external factor. Then, through brief introduction the basic issues of value of time and modal of VOT, it makes a definition of value of time systemic. This paper in the system have been combing the travel time value model on the basis of consumer choice theory, through the original work - the expansion of leisure time model, introduced a new time variables, which include the construction of the travel time The consumer time allocation model, and as the basis for the time value of the system definition of the concept. At the same time, in the light of the marginal theory of micro-economics, the two-dimensional travel of passengers choose the best decision-making and try to build a visitors time value of the model. Finally, using SP investigation techniques, the aforementioned theory of a simple empirical, which purpose of travel and different visitors, their main consideration of different factors: For official travel, their travel time more emphasis on the hope that a more efficient mode of transport, while those of non-business travelers, the travel time down the concern on the road comfort, the concern about the travel costs improved. |