The Influence On Private Estate Development Enterprise By Macroeconomic Control

This article Based on theoretical knowledge related to macroeconomic regulation and control, and the development of real estate industries and enterprises. The private enterprises in Shenzhen developed accompanied with the development of the entire real estate industry and the author collected relevant literature. First on the domestic ,Shenzhen in particular, the real estate industry and enterprise development history and status quo, then recalled the previous macro-economic regulation and control since the establishment of China's market economic system and ,the recent focus of macroeconomic regulation and control, the characteristics of its policies, and the nature of the previous Different from each another on macroeconomic regulation and control of the real estate industry and corporate influence, especially in recent years of macroeconomic regulation and control enormous, far-reaching effects.Through the above described and analysis, the paper pointed out the problems that existed in private real estate enterprises in Shenzhen, especially difficulties that small and medium enterprises are facing. Against the reality and conditions, all types and scale of real estate enterprises are looking for the development strategies. The private real estate enterprises in Shenzhen are seeking the way to solve the problem and direction of development。.The prospects of the real estate industry and private real estate companies in Shenzhen are bright on the whole, but competition will be intense. Individual enterprises should surve and develop only when they could distinguish the current situation, understand their own situation, The purpose of this paper is to help Shenzhen's private real estate enterprises, especially small and medium-sized ones to identify problems and propose solutions for these enterprises to survive and develop in the market.