The Analysis About Competitive Abilities And Developmental Strategies Of Yantai Beer

Yantai Beer is a beer producing company which has over 80 years history. In 2006, it's beer production reached 243856 liters and ranked No.22. The unit production sales ranked 18th in China. But Huarun Beer and Qingdao Beer's production is 22 times and 18 times than Yantai beer respectively. There is a very big gap between Yantai beer and them on the aspectsof the scales and funds forces. In 2007, Qingdao Beer and Huarun Beer began to enter the Yantai beer market. Yantai Beer faced the enormous pressure of competition. How to improve the competitiveness and development strategies of Yantai beer is the question that Yantai Beer top managers must solve.This paper wants to analyze the United States and China's beer history of development and sum up general rules of development of the beer industry. Firstly, when per capital consumption reaches to a constant consumption will be stable. Secondly, the number of beer company has a rule which is increase and decrease and then increase. Thirdly, good uses of the differences in strategy and owning strong competitive advantages in small and medium-sized beer enterprises will be able to survive.Comparing with Qingdao Beer and Huiquan Beer, first of all, we can find advantages and disadvantages of Yantai beer and it's competitors. Yantai beer faces opportunities and challenges. Secondly, Yantai Beer must study to use the advantages of opportunities and reduce the damages of disadvantages.This paper hopes to use the above-mentioned rules and combine acknowledge of MBA courses in the competitiveness and the strategic theory to discuss Yantai Beer on how to use existing resources, reform and strengthen Yantai Beer's core competitiveness which can help Yantai Beer's strategic management department to formulate development strategies and make good use of differentiation Strategy and the National Strategy so that Yantai Beer will gain a competitive advantage and speed up development.