Yixing City Tea Import And Export Co., Ltd. To Enhance The Competitive Advantage Of Research

Enormous changes have taken place in China's foreign trade system and the world tea market since China entered the WTO. It's imperative for the corporation to develop and improve its competitive Strength to strengthen its business in the face of fierce competition.The first part contains the historical development of the corporation's competitive Strength, the explanation of the 3 main theories, the 3 sources of the corporation's competitive Strength: competitive abilities, industry status and industry.The second part applies the general research method of Corporation Competitive Strength to determine the corporation's ability and competitive environment. The analysis addresses its marketing ability, financial condition and the management skill, tea-production and trade in the world, and the present status in China's tea trade. The market analysis identifies the strategic options to improve the Corporation Competitive Strength.Finally, a strategic plan is proposed to improve the Corporation Competitive Strength. The corporation must promote its competence through management creation, adopt itself with the tendency of industry through R&D, promote its industry status through establishing tea cooperation. To assure the success of the new scheme, there will have to be some modifications to the property allocation, business model, marketing structure, research & development organization, and human resource management.