Analysis On The Actuality Of Iron And Steel Industry In China And Study On The Ways To Improve The Competitive Abilities Of WISCO Main Products

The contents in this paper can be included into 4 parts: a) analyses on the characters of iron and steel industry, b) analyses on the actualities and the developing trends of the iron and steel industries in the world and in China, c) an contrastive analyses on the competitive abilities between the main iron and steel firms in China, and d) study on the ways to improve the competitive abilities of main products of WISCO.At first, based on the discussion of industry-chain and the life-circle of iron and steel industry, the author analyses the characters of iron and steel industry in China. The main conclusions are: the wave circle of iron and steel industry in China is consistent with the national economic circle in China, iron and steel industry in China has a high associative degree with related industries, the iron and steel products have relatively low added value in China, and there are some economies of scale in iron and steel industry in China.Then, by the analyses on the actualities and the developing trends of the iron and steel industries in the world and in China, the author points out that iron and steel industry in the developed countries has been in the decline phase, but it is still developing in high speed in China, there are a number of huge iron and steel making groups in China which have the competitive abilities in the international market. A multi-competition structure is going to be formed in the iron and steel industries in China.After above, an contrastive analyses on the competitive abilities between the main iron and steel firms in China is made, through the compares the assets-return rate, the assets-operating efficiency and the debt-rate of the top-ten steel making firms in China. The relative status of WISCO in the top-ten steel making firms in China and the main firms in the developed countries also be analyzed.At last, the ways to improve the competitive abilities of main products of WISCO are discussed and some suggestions are put forward such as optimizing the modes of increasing the total amount of the main products, strengthening the superiority of the main products, adopting the high quality and name brand strategy for the main products and so on.