A Study On Marketing Strategy Of S Die Cutting Products In Asia

According as Michael Bolton's theory of Competetive Strategy & Competetive Advantages and Gary Hamel's core competence theory, based on the vast analysis to the product market of S company, through the study of current situation and developing trend of the packaging and diecutting industry in Asia, the paper is trying to figure out the proper marekting strategy of S company in Asian market by using the analysis method of SWOT and BCG Through the subsection to target markets in Asia, the paper advises the S company to establishes respective combination marketing strategy for Asian developed and developing countries to increase the sales value of S company in Asia: to Asian developed countries like Japan and Korea, it should try to maintain the market share by using the marketing stragtegy of high quality products, higher price, excellent logistics and technical support. It can also try to expand its business by emerging the local competitor who is weak in competition; to Asian developing countries like India, Thailand and Indonesia, it should push the upgrade of industrial technology and pull the market demand by using the marketing strategy of proper product which just meets the customer's demand, lower price, localized stock and technical promotion.