A Tactics Research On The Strategic Marketing Of The TY Metal Packaging Company

In this thesis, the basis of modern theories and methods of marketing, a lot of metal packaging for the current weakness of corporate marketing strategy marketing strategy, or do not know how to use reality to TY metal packaging business, for example, on how companies in the market to do marketing strategy in-depth study and puts forward a number of suitable marketing strategies used in practice and safeguards.Paper is divided into seven chapters, through the study of modern management, marketing, strategic management theory, based on the actual development of TY metal packaging business to strengthen the marketing strategies.Introduction based in part on the characteristics of the metal packaging market, the first enterprise in China metal packaging industry background has made the introduction, explains the purpose of writing this article, the core content and the logical connections between parts. The second part describes the theoretical basis of marketing. Including modern enterprise marketing, target market segmentation, marketing mix, customer relationship management and brand management theory, the other on industrial buying behavior of customers also were analyzed. Depth analysis focused on the development and application of targeted marketing. The third part is the metal packaging industry market analysis, through the coated type of demand and supply of steel drums, steel drums of the coated type of technology trends, to study the metal packaging market trends. The fourth part of the metal packaging business marketing TY situation and SWOT analysis, the use of SWOT model, the metal packaging enterprise competitiveness strategy spaces; the fifth, sixth TY metal packaging business based in part on the competitive position and market positioning, corporate marketing proposed Marketing Optimization goals and strategies, and identified the strategic enterprise business carried out by security system.From the marketing point of view, from the background of the metal packaging industry, metal packaging for marketing TY were studied. Can be obtained through research, steady growth in demand for the metal packaging market, huge potential for development services; TY metal packaging companies face environmental advantages and opportunities of marketing a good, strong core competitiveness, service marketing potential. Although the metal packaging business for TY, It’s for the analysis of the same type of enterprise value as a reference.