The Research On The System Of Evaluation Of Product Experience Value Based On Experience Marketing

The new economy era is coming. We have already seen the driving force brought by it begins to change many areas gradually, though we still cannot comprehensive the real essence of the new economy era. As the western economist said, experience economy is a brand-new type of economic form, following the product economy, commodity economy and service economy. It is an openly interactive economic model, emphasizing the aesthetic experience which commercial activities bring to consumers, and experience design is the soul and core.It is required that different design form and design idea in different period need to correspond different economic era. Substantial function is for product economy, market leading is for commodity economy, the expansion of design connotation and denotation is for service economy, while for experience economy, the emotional concern in design is emphasized, which contains the interactive participation of consumers, and the wonderful feeling and pleasant experience in the process of consuming design. The era of experience economy, product plays an important role, which is an attached system of experience design. The experience value of product is transmitted from designers to consumers by products, and the value consumers'gain would affect their purchasing decision and get together allegiant customer group. It is significant that how to evaluate a product's experience value would affect the final evaluation of product design and product experience design in the early phase.This thesis proceeds from the economic background of experience marketing, by analyzing consumers'emotional change, expounds the multi-attribute of product experience design in present economic condition, and progressively investigates several approaches and methods of product experience design. By means of the theoretical system of emotional design, combines the associated products'features and design theories in the background of experience marketing, and constructs a new evaluating system of products'experience value, thereby purposely reinforces the product experience design in the initial stage, and bring out some experiential products more responding to the marketing strategies.