The Experience Marketing System Application In Housing Real Estate Project

The development of real estate industry displayed that since 1998, our country real estate market has developed rapidly and real estate industry has grown up to pillar industry of national economy. High profit rate and low entrance made large amount of heat money into the industry. Characteristics such as the same quality of product, market extension and pattern. The marketing idea of real estate enterprises needs to be urgently renewed.In 2004, Bernd H. Schmitt brought forward the pin experiencing camp , thinking : World economy enters the times experiencing economy , the priority that enterprise needs to attach on marketing is the showing solicitude for customer self-realization, not simple product function and beneficial result. The turn up of experience selling broke real estate enterprise away from making dwelling house competition and the popular camp became the hot idea of dwelling house real estate enterprise, yet there exists deviation in cognition of camp pin.The article sets off from the camp pin idea produces background and developing course , according to experiencing camp, and then designs the technological process, perfecting countermeasures to improve the experiencing camp.