Research On The Performance And Risk Of Chinese Appliance Sales Commercial Stragetic Alliances

Domestic enterprises are facing a more open market and more fierce international competition development environment. It is difficult now for domestic commercial enterprises to compete with its own resources in the increasingly intense competition. Strategic Alliance as a new type of enterprise development model can not only realize the enterprise funds, technology, marketing and other shared resources but also effectively accelerate the internationalization process, enhance the international competitiveness of Chinese enterprises capacity.Firstly, start with the background of strategic alliances research at home and abroad. On the bases of the research above, we reviewed the development process of the present Union and its two most important aspects - performance evaluation and risk aversion.Secondly, discuss in detail the relevant impact factors on business performance and strategic alliance risks by assessing the importance of various factors on the basis of AHP-depth study of the impact factors of commercial enterprises strategic alliance performance and risk evaluation index, and study the performance of the unions quantitatively through Union financial capability, marketing capability, the internal operation capability and sustainable development capability. Finally, from the Union performance risk and relation risk aspects study the risk of all kinds unions and make in-depth research of the Union viability, the strategic objectives capacity, the growing ability, and carry out further development specific targets and the evaluation of two quantitative risk analysis models.In the last part of this article I choose Chinese household electrical retail Unions as an example to assess the domestic different business models of strategic alliances'actual performance and risk levels, on the basis of the study above, explore the impact of Chinese Commercial Enterprise Alliance performance and the actual risk factors relative importance.To improve the performance of the domestic unions, I make detail study in the coalition partners, continued development ability of the enterprise, innovation capabilities and the overall competitive advantages described in detail. In specific measures to resolve risks, I research from the coalition partner selection, Union trust mechanism and the internal distribution of benefits such as the responsibility of restraint mechanism to improve Chinese unions'international competitiveness, and achieve sustainable and healthy development of Strategic Alliance.