Flexible Commercial Advertizing Esthetic Added Value Research

The current commercial advertizing relies on the form which the modern science technological means blot out the sky to push. The television, the network, the newspaper, the magazine, straight postal and so on advertisements make the people to evade it to be inferior. The advertisement form for the celebrity advertisement, the beautiful woman advertisement, the desire for material welfare advertisement wreaks havoc, does not have the consideration audiences' cultural psychology stratification plane feeling, the advertisement only as the dissemination commodity information's tool, takes the sales promotion commodity the method, the one-sided pursue economic efficiency, neglects person's humanity existence, has not realized the advertisement is also the sowing seeds culture artistic behavior, does not go into seriously the advertisement the creativity to the brand marketing and the construction promotion and the influence. Commercial advertizing's short-term behavior, definitely will cause the people to have the enormous rebellious attitude, and will have the resisting advertisement behavior finally, this definitely creates the harm to enterprise's brand marketing and the long-term development. the humanity entered the 21st century, after having experienced the economic development, the material abundant age, facing the new realistic question like exhaustion of resources, the environmental pollution as well as the commodity economy brutal competition brings the human nature to be indifferent, social questions and so on good faith crisis, even more carefully examine their existence way, even more pays attention to the human nature return, looks carefully the life the existence and the value. Commercial advertizing's creativity needs to adjust own content and the propagation mode inevitably by the new posture, during attention economic efficiency's, should even more pay attention to person's emotion, psychological and the cultural cultivation. Take the humanities construction the advertisement creativity and the dissemination a part. this article pointed out that the advertisement creativity and the dissemination should consider fully the numerous psychology, the respect user-friendly creativity and the dissemination additive factor, thus causes the advertisement to become artistic and the information carrier truly, takes on the economical and the cultural reconstruction twofold tasks. Acquires the long-term consciousness, cultural reconstruction and brand mold same level, can set up the remote brand image truly. The article divides into three chapters, the first chapter introduced the commercial advertizing flexible creativity's meaning, second chapter and the fourth chapter is the main chapter, elaborated the flexible advertisement to create with the added value which passed on, introduced emphatically flexible user-friendly factors and so on creativity and dissemination humanities emotion, social psychology emotion, esthetic emotion, the fifth chapter introduced the flexible commercial advertizing creativity obtained the success the case; Explained in the conclusion part the commercial advertizing creativity should respect the human inevitably the emotion, changes into the starting point and the home to return to by the human nature, can make the enterprise to set up the true brand and the culture.