Advertising-Described The Daily Lives Of Desire

Enter the consumer society has been a major feature of symbols, it seems that things in life are available to replace the symbol transformed. Human language can be a text symbols, physical symbols, images and other symbols of the different ways to convey symbols. And the advertising symbol of this community is the most obvious characteristics. The basic daily experience tells us that our living environment is substantially "advertisement" in all types of advertising, advertising in the main products to inform various audiences nature or significance of the process itself is a narrative process. And the advertising images, text, sound, color, and other meaningful symbols and also has become a kind of narrative symbols. Advertising, as a modern society in a common cultural products, and focus on the visual, text, language, the use of multiple perspectives, to create a simulation of fiction, through this "fictional" reality, and to induce people to the deepest bottom of my heart or Unconscious desire. Rhetoric desire to become part of the advertising rhetoric. Rhetoric advertising through the use of various tactics awaken the desire to create consumer activation of the main desires, and with the strength of continuously updated fashion people's desire to maintain and expand consumer groups, making the consumer into an ongoing, continuity, forever lead people to the future. At the same time, through the establishment of association, manufacture illusions, the purpose of self-consumption.In this paper, starting with consumer society, consumer society on the content consumption, consumption of the main changes in the consumer society and the desire to be the biggest in the release of the desire to make their own profound understanding and analysis, the article describes the history that the control desire to release desire, metaphor for the manner described in a rhetorical desire, awakening the subconscious desires of consumers. We will tell the manner of this desire for decode analysis, their desire for a mechanism to generate analysis, which is the significance of building the advertising process of decoding analysis ; the lifestyle of others to become the Desire carrier; People through the lifestyle of others in advertising to carry the Main; The desire of which symbol value of commodity can be released and digestion; desire recognition process is the self-identification process of the Main desire, and make to He accepted and self-contradictions in the same uniform body, and make recognition with the double feature which dependence and synergies.