The Countermeasures Research Of Importation And Development Of Large-scaled Petrochemical Industry In Wenzhou

Wenzhou is going through the key term of transition of industrial structure. The traditional industrial structure is characterized with light industry; it is the bottleneck restricting the development of Wenzhou economy. How to seize the opportunity of transition of international heavy industry and make use of the local superiority, to introduce in and develop large-scaled petrochemical industry, and to increase the industrial competing force of local region, is an important subject that concerns the future development of Wenzhou and the government has to face to. The essay is trying to explain why Wenzhou has to bring in petrochemical industry and how to develop petrochemical industry from the theoretical aspect. The abstract of important chapters of the essay are as follows:The second chapter introduces concerned theory and analysis method of the essay, including the theory of city competing force, evaluation system of investment environment, the theory of industrial clusters.The third chapter introduces the history and status quo of development of petrochemical industry in foreign country and our own country on the basis of referring to the literatures and documents and making investigation and research. It brings forward the direction Wenzhou should follow in development of petrochemical and other heavy industries from the aspect of city competing force.The forth chapter makes the analysis of competing force of development of petrochemical industry in Wenzhou, by quoting the theory of industrial competing force by Michael Porter. It bases on four basic factors, which are elements of production, demand conditions, relevant industries and supporting industries, strategic structure of enterprise and competitors, to points out the advantageous factors possessed by Wenzhou in market demand, ports, private capital and etc, also to indicates the disadvantageous factors in regional condition, industrial foundation, land and other natural resources. It analyzes all round the influencing factors through establishing the evaluation model of investment environment of petrochemical industry and using analytic hierarchy process, which laid the foundation for further research on countermeasures.The fifth chapter is the core element of the essay, it puts forward the detailed countermeasures and projects of importation and development of petrochemical industry in Wenzhou on the basis of analyzing the competing force factor of petrochemical industry and investment environment factor. It emphasizes on the establishment of innovative petrochemical park and innovation on business invitation and management of the park, especially proposes the conception of circular petrochemical industrial park and innovative park management mode by using the theory of public governance.