The Competitive And Strategic Research Of Baoshuo Company

Currently, Public company is the main power and most important support in the national economy. By shareholding reform and peel off assets, Public company to make its system better, and shake off its load to forward easily. Especially expend its financing channels and promote its speed of development. However, the economic circumstances have changed at home and abroad, especially when china joint WTO. The company development is restricted by original product orientation and original operation mode. Baoshuo company have to face above problems as many other companies. How the company to suit the market and competition, and formulate an appropriate business strategy are become more important for both theory and practice.Thesis use competition strategy theory and method as a guidance, baoshuo as a subject investigated, to use the combinative method by theory investigation, empirical analysis, qualitative analysis and quantitative analysis, practical analysis and business forecast. Base on the full and accurate information research, comprehensively and systematically analyze the industrial policy, supply-demand relation, product attribute, competing situation, development trend and feature in this industry environment; discuss competition strengths, weakness, opportunity and threats; on the basis of the market segment, target market and product orientation. Bring forward business competition strategy; change strategy to specific, practical and feasible plan.This thesis has four chapters. First chapter will analyze industrial environment and company internal environment, brief review the relevant theory of strategy selection and practice, as the frame theory for coming chapters. Second chapter will analyze the competitions of Baoshuo Company should face from three factors: macro-environment, industry environment and industry development. Third chapter will analyze the company structure, product framework and business operation of Baoshuo Company, combine with practical situation, using SWOT analysis to achieve the company strategy and competition advantage. Fourth chapter will list the strategy implementation of Baoshuo Company.Thesis use foreign strategy management theory and method as reference, and integrate the management practice of Baoshuo Company, put forward a series of scientific, practical, maneuverable business competition strategy. Provide important foundation for leader to make strategic decision.