The Marketing Strategies Of Zhujiang Beer Industry In Guangxi Region

There is much room for the beer industry to make tremendous growth. All major domestic and foreign manufacturers are accelerating the pace of development. Beer industry's marketing strategies will undoubtedly determine the prospect of beer business development. All of the beer enterprises pay more and more attention to marketing strategyies. Therefore, to attain achievement in fierce competition at home and abroad, beer enterprises are required to consider how to form their own marketing strategies. As the leading group in the South of China, Zhujiang Beer Enterprise is also facing fierce competition in the market, especially in southern China, there are many local brands and large brands enter into the market. While facing challenges, we must at the same time consider how to develop our own marketing strategy, in particular the regional marketing strategy.The paper first makes a systematic review on the theoretical researches and current situation of the marketing strategies of domestic and international beer industries, expounds the process of marketing strategies in China's beer market, including the marketing environment, objectives, means and methods, all of which have taken great places, summerises the current condition of China's beer market and the trend of its marketing. Then, making use of SWOT, the article does a comprehensive analyses on the regional competetion about Zhujiang Beer Industry in Guangxi, makes a comparison of the competitive environment and the competitors. Then by analyzing the main problems and shortcomings of Zhujiang Beer Industry's marketing in Guangxi, the dissertation discusses the model of Zhujiang Beer's marketing strategy. Finally, according to the current situation of Zhujiang Beer Industry's marketing in Guangxi, applying the model of Zhujiang Beer's marketing strategy in Guangxi, the thesis propese to implement the model of Zhujiang Beer Industry's marketing strategy in Guangxi so as to guide the marketing of Zhujiang Beer Industry in Guangxi, leading to both fast and healthy development in beer industry's regional marketing.