XinGao Coal Mining Mechanic Equipment Ltd Enterprises Strategy Research

Energy resources is the power of social and economic development. Through an increasing demand for global economic and social development, the importance of energy resources is increasing day by day. Coal is the most contained fossil fuel in the earth. It takes an important position in the national economic and social development. The production and usage of coal can not quite smooth going without mechanic equipment. The coal mechanic industry is the attached industry of the whole coal mining industry. The XinGao Coal Mining Mechanic Equipment Ltd is the company mainly produces mechanic equipment for the coal mining. It will point out the correct orientation of the company to analysis the strategic development researching .This thesis mainly attempts to give a strategy to the company development with the theory of enterprises development strategy, the theory of enterprises core competition, human resources management, the theory of technology creation, the sales marketing, and the financial management .And also it will connect with the factual experience of management and the help of PEST analyzing method , Five factors competition analyzing method , SWOT analyzing method. In short, it will research and analysis the whole characteristic , the internal conditions and the external environment of the XinGao Coal Mining Mechanic Equipment Ltd comprehensively through analysis research work , induction ,inference and conclusion method . Then it will make a judgment for the development prospects and the orientation goals of the company. The XinGao Coal Mining Mechanic Equipment Ltd adopt the centralized following and differences development strategy method. It takes quality first , technology creation, honesty managing, quality services as the company's aims and principles. Meanwhile the company promote development continuously through creation. It provides superialproducts and more complete quality services rapidly. It promotes the technological requirements for the safety ,efficiency and higher services to the coal mining enterprises.The XinGao Coal Mining Mechanic Equipment Ltd is short of strategy plans and strategy management. This thesis solve the practical problems of the development target ,the development orientation and the strategy plan of the company. Meanwhile it will provide suggestions for those similar small and medium manufacturing enterprises to work out their own strategy plans.