Research On Implementing The Low-cost Strategy Of HL Cellophane Company

With the improving of standard of living, green packing was paid more attention by people. The expectation of the market of cellophane is bright, but modern enterprises are facing more strict competition, how to win the competitive edge in the competing. It is a same task of corporations. Enterprises with advantage in competition can get more (survival and developing freedom) which others can not, then win the excessive profit. The purpose of enterprise strategic study is to make judgment and option according to the change of the environment and its condition, to adjust and find developing strategy that not only suits enterprise development but also satisfies social needs. Basing on HL company's actual condition, and studying of the operating environment, this paper analyses the problem of the survival and development of HL company.The first part of paper is the introduction, the second is relative theory. The third is the outer environmental analyzing of the enterprise, firstly HL company's political environment, economic environment, social environment and technical environment are analyzed using PEST analysis method. After that the Porter's five competition models are utilized to study carefully the menace of market's new incomers, bargaining capability of the suppliers and buyers, threat of the substitutes and the intensity of competition between competitors in existence. Afterwards the Corp's basic condition is introduced thoroughly and its status is evaluated from the aspects of resource condition, strength and weakness is thoroughly analyzed. Based on this analysis of inter and outer environment, this paper puts forward the low-cost strategy to enhance its competitive power and achieve the goal of benefit increase. Finally, the strategy is put forward according to the actual condition of HL company.According to the reality of HL company, This paper employs the research methods of combining theory and practice, microscopic and macroscopic, quality and quantity and do research on this Corp's low-cost strategy.