A Study Of Xi'an City Modern Service Industry Development Strategy Based On SWOT Analysis

With the rapid development of computer science technology, it has greatly promoted thescientific and technical services to penetrate the service industry. The development of modernservice industry in support of economic development leading role in the growing, the modernservice industry has become a pillar industry of Xi'an. Combine reality Xi'an, plans a coherentstrategy of modern service industry development, that is the key to promoting rapid economicdevelopment.In this paper, the development of modern service industry in Xi'an conditions wereanalyzed. That the modern service industry to promote economic growth, enhance businessincome, increased investment, increase income and promote social and employment has animportant stimulating role.Used an empirical analysis of statistical data, hat although the added value of modernservice industry in GDP, the absolute value of the proportion of cities with those in otherdeveloped less the same level, But there are still small-scale enterprises, low-tech, lesscompetitive, not high degree of industrialization, which led to significant changes inemployment structure of Xi'an behind the value of the gross national product causes structuralchanges.In the modern service industry to define categories, choose a more rapid development inrecent years, the two industries (the modern convention and exhibition industry and themodern logistics industry) SWOT analysis model was constructed SWOT strategic matrixmodel, these two industries all aspects of internal and external conditions of comprehensiveand general, and then analyzes advantages and disadvantages, opportunities and threats faced.Follow the development of modern service industry in Xi'an guiding ideology, strategicobjectives and strategic priorities, proposed the development of modern service industry in Xi'an strategic measures: Adjusting the industrial structure, improve the institutionalmechanisms, strengthen leading enterprises, and build talent highland, and expanddevelopment, reduce barriers to entry, the implementation of brand strategy. Accelerate thedevelopment of modern service industry, strengthen specialized services, to expandproduction services to enhance service life, as a leader of Xi'an, to construct the modernservice industry a pillar of our province-based industries.