The Study Of W Newspaper's Journalists Performance Appraisal System

Performance appraisal is the work of the human resources management an important component. Enterprise development of human resources planning, selection and maintain staff to determine salaries and incentive programmers, training organizations, as well as improve the incentive system has a direct instructions, Is the incentive and restraint staff, achieving the organization's strategic objectives of the important tools. For any organization, and what kind of performance evaluation mechanism to determine to a large extent whether the organization can have vitality and efficiency of the news media are no exception. However, as the results of the work of the news media are cultural products, and can not be accurately quantified measure, the performance of journalists also difficult to approach a perfect measure.In this study in the theory of human resources theory is based on performance appraisal, performance appraisal of the media theory and the reality of the industry, Raised in the context of the current situation, China's news media to establish a scientific and rational system of performance evaluation - the principles and methods.In addition, the study reported W as an example, the use of the performance appraisal of relevant principles, methods, reported on the W's existing performance appraisal system analysis, pointing out that its reporter in the performance evaluation, and analysis of the reasons for these problems arise. On the basis of its analysis, performance evaluation based on the theory of W's performance appraisal system was redesigned, and put forward the views and suggestions.In this study the changes in the Chinese news media reporters in the examination of the assessment methods for regularizing the status of the lack of scientific; a scientific and rational reporter's performance appraisal system will have a useful role. To the market under the conditions of the media industry to strengthen its human resources management, can be used for reference and reference value.