The Strategy Of Customer Life Cycle Management For Telecommunication Enterprise

Customer life cycle management is a systemic and dynamic method of customer relationship management. It dynamically tracks the customer's behavior and leads the customer's behavior. It also makes the value of customer maximum and creates excellent experiences to the customers from information communication. Further more, it can make customers and carrier reach a win-win situation.When there is no competition in the market, maybe there is no acquaint of customers and it makes low-care to customers become true. Of course, there is no strategy based on customer-model. Along with the competition mechanism, carrier begins to realize the important of customer relationship. Customer life cycle management is becoming to a new concept of customer management.Regard to carriers, their strategies are changing, they become pay more attention to elaborate management of customers. Promotes the value of customer is the best important aim to carrier. This paper takes carrier for example and combine the customer life cycle management theory and analysis of marketing environment, give some advices of recognized course, developed course, steady course and recessionary course.