Marketing Strategy Research Based On Enterprise Life Cycle

In recent years, economic globalization continues to accelerate, an increasinglycompetitive market, how to survive and develop in this context is placed in the importantsubject of all business in front of. Companies, like people, is a living organism, the same hasto go through different stages in its life cycle from birth to the decline of a process, in otherwords, corporate life cycle, as the personification of the enterprise, the corporate life cyclestage the division of a lot of differences, and author enterprise life-cycle stage is divided intofive stages: start-up, growth, maturity, decline, and the Second Start-up (change of). In thispaper, the correlation between the research enterprise life cycle and marketing strategy,provide some useful practical recommendations for the future development of China’smanufacturing enterprises.Basic research ideas: Firstly, an overview of the research background of the business lifecycle and marketing strategy; Secondly, review, research and comment on the relevantliterature at home and abroad, and marketing strategy-related theories and hypothesesspecifically addressed lay the foundation for the proposed underlying assumptions of thecorporate life cycle and marketing strategy; Thirdly, by China’s manufacturing industryoverall SWOT analysis, results in the Chinese manufacturing industry in which the internaland external environment and the opportunities and challenges facing, and gives a detailedpolicy recommendations. The fifth, the analysis of the enterprise life cycle stages of themarketing strategy that should be taken, and make relevant policy recommendations; Thesixth, pointed out that the new results of this thesis, limitations and future researchdirections. Finally, the marketing strategy should be to achieve: stability and efficiency,flexibility, orderly, coordinated and sustainable development and can adapt to the needs of thedifferent stages of development.