The Research On Service Marketing Strategies Of XinYu Unicom Company

In recent years, along with the economical development of our country, XinYu Unicom communication profession obtained the unprecedented result; the customer grew extremely swiftly and violently. Between telecommunication operation business competes burnt edits from the network resources competition transforms to the difference service competition, the service has become in the telecommunication market marketing combination the pivotal essential factor. Builds has the competitive ability the service superiority, needs the enterprise from in exterior synthesis consideration, the service pattern which the creation competitor imitates with difficulty is inevitably chooses. The correspondence enterprise is an open economical system, its management receives the objective environment in the varying degree the control and the influence. This kind of influence is not controllable, the correspondence enterprise only has adapts the marketing environment on own initiative, the formulation and the continual readjustment marketing strategy, can change the disadvantage factor is the favorable factor.This article first summarized the partial multianalyses service marketing in the related theory, elaborated the service marketing and the traditional marketing theory. After that, the author briefly elaborates the profession and the XinYu Unicom pass the company the present situation. Then, the multianalysis XinYu Unicom has passed the company the macroscopic environment, the union profession competition environment and the company internal marketing environment of the XinYu Unicom, and the analysis has discovered the corporate growth opportunity, the threat, the superiority and the inferiority is the SWOT analysis. In this foundation, the key step is that to formulated the company's service marketing strategy, including goal market strategy, product, price, channel, promotion strategy, visible demonstration strategy, process control strategy, personnel strategy. Finally, from the service difference, the service visible, the service standardization and the service brand and so on several aspects put forward the service marketing strategy implementation proposal.The content studies which through this article and proposes the service marketing strategy to suggest, passes the company by the time to the XinYu Unicom to serve marketing practice to have the certain instruction function.