Study Of The Third Party Service Provider Business Model

With the rapid development of communication technology and intelligent mobile phone technology, the mobile phone has become a multimedia terminal is most convenient, instant, mobile phone is no longer confined to the simple voice and SMS, and mobile payment is an important part of mobile electronic commerce developed in this background. Mobile payment as a new payment method, not only can satisfy the consumers whenever and wherever possible to easily consumption demand, and can bring economic benefits, brand benefits and social benefits for operators, will have a very large business prospects, and will lead the mobile e-commerce and wireless financial development. In China’s mobile phone payment industry although after several years of development, has been still in the initial stage, there are great gap with Japan, South Korea and other countries. In this case, the discussion and practice of the third party service provider business model, the accumulation of experience in this industry chain at the same time, the mobile payment has very important practical significance in the development of our country.This paper analyzes the present situation of industry chain and business mobile phone payment influence, summarizes the present mobile phone payment business model as the problems. Through Related Companies to domestic and foreign business model analysis, combined with the commercial characteristics of the third party service provider, construct the mobile payment business model of third party service providers, and applied to the Guangzhou Yangcheng Tong company mobile payment in the pilot project, the pilot made a good effect. With the continuous deepening of Yangcheng Tong company mobile payment of the promotion, will also be the business model of the perfect and that further, in order to make it become the business model of mobile payment card template.