The Research For Marketing Strategy Of Hohhot Netcom Company's Love Ring In The Year 2008

With the deepening of China telecommunications system reform, the long-term monopoly condition has been totally broken down, now the market competition became extremely intense. As the traditional communication operator, CNC Hohhot Communications corporation (Abbreviated as: Hohhot CNC) is in the inferior position in competing with China Mobile and China Unicom, Parts of its function has been easily replaced by other competitors and business income declined quickly. At the same time, China Telecom (Northern Company) has begun to compete fiercely with Hohhot CNC in the fields of fixed-line telephones business, data service and value-added service, thus worsening the environment of the original fierce market competition.on May 24, 2008, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Finance said in a joint statement "About Deepened Telecommunication Organizational reform's Circular", "Based on the current situation of the telecom industry, we encourage China Telecom to buy China Unicom's code-division multiple access (CDMA) network and China Unicom to incorporate with China Netcom, We encourage China Telecom to combine the basic telecom services unit of China Satcom and China Mobile Communications Corp. (CMCC) to take control of China Tietong Telecommunications Corp". The PHS development will face the new choice.This thesis takes Hohhot City Netcom Company of CNC as the research subject in the way of combining modern marketing theory, telecommunication service marketing feature and lifecycle.This thesis researches the marketing strategy on product strategy, price strategy, development marketing channel, promotion strategy and service strategy, and provides good strategy to develop PHS in the wane of lifecycle thus impels the PHS business income to grow.