Researches On The Piston Ring's Marketing Strategy Of Xiamen Riken Industrial CO.,LTD

Xiamen Riken Industrial CO.,LTD faces more difficulties on piston ring product in the latest two years,especially after the 2008's finance crisis.As an employee of the company,I want to analysis the piston ring's marketing strategy by using some management theories,then find the problems,and try to find the solutions,found the ways to settle them by researching the piston's marketing strategy.The ways may be helpful to the piston ring.Piston ring's market develops together with the industries of motorcycle and motor vehicle which use gas.After 30 years development,China's motor industry has already been the important industry of China.Now the motorcycle industry are going to be mature after the embryonic stage and fast growing stage of domestic and exporting market.The motor vehicle industry also grows fast especially after the year 2000.20 years in the future,the motor vehicle industry will keep this growing trend. Then the motor vehicle which uses gas and electricity mixed will hold the market, after that,the motor vehicle which uses electricity only will take the market.I find out the reasons of the piston ring's jam,it's because of the piston ring's incorrect marketing strategy.Now if the company can correct the piston ring's market segmenting,Targeting,positioning,differentiation competitive strategy,4Cs marketing strategy,it can settle all the problems and do better in the future.