An Analysis And Research Of The Present Development Of Hangzhou Animation And Cartoon Industry

The animation and cartoon industry has been regarded as the field boasting the greatest development potentials. It has created scientific and profit miracles in the western countries, which are well recognized by the world. Through practical research and the analysis of various authentic materials, this paper focuses on the achievements and difficulties of the present animation and cartoon industry in Hangzhou. The author analyzes thoroughly the crisis this industry is faced with and the inherent reasons why it develops slowly, and argues that only by solving the enterprise operating models, making reasonable use of human resources, being directed by good strategies, and mastering the interactive industry chains can we build the right road to the rapid development of the animation and cartoon industry. Then we should have a clear goal and develop the brand effect of this city step by step, so that we can build the foundation for Hangzhou to become the animation and cartoon center of information distribution, research and development, communications, and expositions in China.