Research On Marketing Strategy Of Value-Added Business For Benxi Branch Company Of Liaoning Telecom

In recent years, depending on the disconnect, reorganization, come into the market and other operations, China telecom operators has come into a new competitions. After hypervelocity developed any years, China telecom has the most number of users among the telecom markets in the world. Facing the increasingly fierce market, every telecom operators put all kinds of resources to use, while trying their best to develop the telecom value-added business, plunge huge investment to research and development for different subdivision consumer groups and make marketing strategies which accord to the development of value-added business. So the proportion of value-added business's revenue can steadily improving in the whole earning.The thesis based on the marketing of Liaoning telecom Benxi branch company's value-added marketing, wield theory of marketing, strategic, management and consumer behavior, adopt large numbers of researches and studies of literatures, objectively analyzed the internal and external environment of Benxi telecom, figured out the existent questions in developing status, marketing status and the marketing strategy. The important is to make a set of marketing strategy system for Benxi telecom .This thesis make a detail exposition in brand strategy, price strategy, channels strategy, portfolio strategy, services strategy, relation strategy and so on. Meanwhile, for the implementation of these strategies, the writer introduced some operational suggestions.The result of the thesis, is not only beneficial to Liaoning Telecom Benxi branch company, but also have the reference value to the development or improvement of the same industries.