| With the trend of individulisatinon and mobility of communication and maturity of the technology in Internet and VOIP, telecommunication industry is faced with a tough challenge. fixed phone business which takes up 80% of all is declining constantly. Sustainable development is hard to maintain, so it is necessary to seek new ways of developing. Many telecom operators have chosen value-added products which focus on providing information as an important means of strategic transforming. This paper uses Jiujiang Telecom Corporation as an application case to discuss strategies for developing the corporation's increment products under current transforming circumstances.This paper focuses on the value-added products development strategy of Jiujiang Telecom. This paper starts from analyzing the external and internal environment in which the company is operating, including macro-economic situation, market competition and technology development. Then the paper analyzes the strength and weakness that the company has as well as opportunities and threats that the company is faced with by applying the SWOT analysis model. Based on these the analysis, the paper presents strategies or developing value-added products such as resources combination, creation of value, diversity competition. Based on that, the paper probes into a program for developing value-added products which centers on fixed phone, broadband , the validation of the application of some value-added products is identifies such as the application of Business Navigator, Best Tone and Sunshine Network of Education. Finally the paper puts forward some advice for developing Jiujiang Telecom Corporation's value-added products based on personal experiences in MBA learning and practical work. |
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