The Study Of Mobile Value-Added Service Marketing Strategy Of QX Information Technology Co.,Ltd.

The motion increment service development progresses by leaps and bounds, has brought not Philippines's service income for the motion company, the massive services provider also profits vulgar, QX information technology company has obtained the success in among. But present stage, because the 3G time approaches, the market competition intensifies, simultaneously the information industries department and operation business to the profession reorganization, set a higher request with joint forces to QX information technology company's marketing. Therefore, it is necessary to formulate suits moves the increment service development to QX Information Technology Company the marketing strategy to meet to the opportunity and the challenge.This article chooses QX information technology company to move the increment service is the research object, in discusses the domestic and foreign correlations marketing theory in the foundation, cuts into the spot take the consumer demand as the research, unifies QX information technology company to move the increment service the macroscopic environment and the microscopic environment, the motion increment service marketing present situation and the marketing ability, utilizes the SWOT analysis method, has obtained QX information technology company exterior opportunity and the threat and the internal superiority and the inferiority; Summarizes under the environment which the 3G time approaches, although the motion increment service prospect is good, but because the overseas competitor wells up into, the government regulation strengthens and so on the factor, QX information technology company must unify own superiority and so on service platform, research and development ability to moves the increment service the product benefit to carry on the exhaustive analysis; In this foundation, subdivides, the goal market choice through QX information technology company's market, the difference localization, limits take the Shaanxi primarily general countrysides community, the young community and the high end commerce public figure's motion increment service expense group as QX information technology company goal market, and has formulated company's marketing strategy with emphasis: In the product strategy, mainly from the product combination strategy, the new product development strategy and the brand strategy three aspects has carried on the elaboration; In the price strategy, proposed suits QX information technology limited company to move the increment service the fixed price way; In the channel strategy, how did this article move the increment service on QX information technology company to establish the channel as well as how to operate the channel to conduct the research; In the promotion strategy, this article mainly from the network advertisement strategy, the website promotion strategy, the experience marketing as well as ties up the marketing four aspects to conduct the research. In order to above guarantee the marketing strategy effective implementation, this article proposed the promoted migration increment service depends on the knowledge service, strengthens to the service achievements inspection and the drive, implements the OEC type dynamic management and so on several aspects the strategy implementation suggestion.