Study On Marketing Strategy Of Qingming Shanghe Garden Scenic Area

Under the background of energy conservation and emission reduction and the implementation of a low-carbon economy,tourism has become more and more important in the proportion of China's industrial development,and has gradually become a pillar industry in some provinces.With the increasing emphasis on tourism by local governments,the local tourism industry has been deeply explored,and local tourism brands have been built according to local advantages,and then promoted to the whole country.Constantly attracting many tourists at home and abroad,it has played a role in promoting China's social benefits,and directly promoted the development of my tourism economy.However,China's tourism industry is still at a relatively junior stage.The development is not perfect and not mature enough.A considerable part of the tourist attractions are not very precise due to their own positioning,resulting in a lack of relative professionalism and implementability.In the stage of blind development,it will appear to be very poor in terms of operations.Therefore,at this stage of China's various tourist attractions,we should create a tourism feature that suits oneself,adopt a reasonable operation method and scientific packaging methods to comprehensively package the tourist attractions,and comprehensively upgrade the scenic spot.This paper takes Qingming Shangheyuan as the research object,and deeply explores its own marketing strategy and its problems,which can provide a good reference for the industrialization of cultural tourism.This article is supported by marketing theory and tourism marketing theory.Through the analysis of the literature and the field,it analyzes the relevant data,and according to the relevant research evidence at home and abroad,the famous tourist attraction in China-Qingming Shanghe After careful study in the garden area,it found that there are many drawbacks.These drawbacks include:considerable contradiction in the operation method,abnormal innovation in the scenic spot,and the operation mode cannot be updated in the subsequent stage.According to the results of the research,the problems are pointed out.Through the analysis of the macro environment and the micro environment,the advantages and disadvantages,opportunities and challenges of the current Qingming Shangheyuan scenic spot in the development process are pointed out,and then the overall marketing ideas are determined,pointing out the Qingming Shanghe The means of operating products in the park area,the means of operating prices,the means of operating channels,the means of operating promotion,the means of operating personnel arrangements,the means of operating tangible display of scenic spots,and the means of operating the service phase,thereby Put forward the guarantee measures for the marketing of Qinghe Shangheyuan Scenic Spot:Improve the organization and construction of scenic spot marketing,enhance the soft power of scenic spots,provide strong financial support and strengthen the training of professional talents.