GanSu Sixth Construction Engineering Limited Liability Company Marketing System Design

The Gansu sixth construction engineering limited liability company is national one of 500 biggest managements scales construction enterprises, is the country first batch obtains the house to constructa level always to contract the intelligence the construction enterprise.The Gansu sixth construction engineering limited liability company under the good market situation, the enterprise scale unceasingly expands. The construction scale continues to expand, production fast growth, labor productivity distinct enhancement. But actually has many problems in the market development concrete practice process. Its core was still lacks the consummation the marketing system,manifested was: The enterprise lacks the fine marketing strategy; The marketing system is not perfect; The marketing drive mechanism in sufficiently is reasonable; The marketing process lacks carries out the strength and the controlling force and so on. Therefore the design a science and reasonable marketing system not only closes to enterprise's benefit, also relates to the enterprise the survival and the long term development.This article introduced the Gansu sixth construction engineering limited liability company 's basic situation, this company marketing development history and marketing present situation, has analyzed enterprise's in, exterior marketing environment and the superior inferiority; Through the SWOT matrix analysis, has cleared off the company marketing system design basic mentality; During the determination company marketing system goal and strategy, Design of the company's marketing strategy and marketing team size of the structure and marketing staff compensation incentive mechanism, and by building marketing organizations, full implementation of marketing, attention to system security and material base on the marketing system and the implementation of control, with a view to The company's marketing guidance.