An Innovating Study On The Rural Tourism Product Development In Fujian Province

Nowadays, as one of the most important parts of tourism, rural tourism is becoming more and more popular among tourists in developed countries or those with high growth in tourism. China's rural tourism had a late start, in recent years, with urban dwellers' living increase in the leisure concept continues to change, income and the gradual increase in leisure time, rural tourism has been become urban dwellers' important choice, access to the booming development. However, the development of rural tourism is still very immature, especially in the tourism product design is still in the preliminary stages of development, lack of a more mature theoretician's guidance, existing rural tourism products has been difficult to adapt to the rapid development of new tourist market demand, affected the rural tourism's sustained and healthy development.By the exercise of such correlation theories as system Theory, tourism product life cycle theory, Technology Innovation Theory, Urban and rural development theory, Experience economic theory and Sustainable development theory, in the study on the basis of relevant literature, Discussed the development status and the existence of the problem of Fujian rural tourism product, and through the market survey, Analysis the Fujian rural tourism tourists' structure and behavior characteristics, On this basis, make Fujian rural Tourist Market into three tourism market and position the Tourism Market. Finally, discuss the innovation and development of the Fujian Rural Tourism product, and put some proposals to the Security system of the Fujian Rural Tourism product's Innovation and development.