An Innovating Study On The Rural Tourism Product Development In Fujian Province

The rapid development of forest tourism is trying to meet the needs of people's going to the forest and returning to the nature.However,at the present time,there exist some universal problems,such as the extensive development of forest tourist resources,the similarity and singularity,the absence of characteristics,and the week appeal of the forest tourism products.Besides,while individualization has come into being in the world tourist market and the structure of the Chinese tourist industry has been upgrading toward mass-leisure,the forest tourism product cannot meet tourists' needs of high-grade products with individual character,and thus the design of the forest tourism products is a key to the success of the forest tourism in a forest area.This thesis gives a practical study on the design of forest tourism products of Sanming City,which is rich in its forest tourism resources.Based on the research findings by experts and scholars home and abroad on the connotations and characteristics of forest tourism,ecotourism and their products,on tourism planning and development,and guided by the theories of eco-economy,landscape ecology, substainable development,product life cycle,leisure economy and forest aesthetics, the paper first discusses the essencial characteristics of forest tourism products and makes clear that forest tourism consists of two lays,namely forest sightseeings and forest eco-tourism,with a bright feature of mass sightseeing.Furthermore,the paper ponders over an innovative design of forest tourism products and puts forward a train of thought,which consists of six links of ecology,innovation,theme, localization,leisure and experience,four design principles and four lays of the functions of the production system.Under the guidance of the six links and based on the investigation of the forest tourism resources and tourist markets of Sanming City, it makes a practical study on the design of forest tourism product system,which takes on use for reference to the tourism development of the city.