The Competitive Advantage Analysis Of Aquatic Products Export In Shandong Province

Aquatic products are not only the main agricultural export products in our nation, but also the important export-profit-gaining product in Shandong Province.After entering into WTO,discussion lay more on Shandong aquatic products export competitiveness in theoretical field,nevertheless,most of them are case analysis or disciplinary study on experience conclusion.Systematic study aiming to this problem are relatively rare,thinking and study on aquatic products problem in Shandong Province from the aspect of competitive advantage are fewer.On the basis of extensively searching materials in this field and mastering the currenct condition of aquatic products export in Shandong Province,using the theory of competitive advantage as the tool,this paper analyse the aquatic products export in Shandong Province,confirm its export competitive advantage,then propose suggestions and counter-measures to enhance its further competitive advantage.There are four parts in this paper:1.Introduction.After introducing the background and meaning of this thesis and relevant theories about competitive advantage,this part pack up domestic study references targeting to aquatic products export,point out the weakness of the current research achievement.On the basis of this,this part put forward the main research framework and technical route and conclude the innovative idea in this paper.2.The current aquatic products conditions in Shandong Province.After stating the production of aquatic products in Shandong Province,this part discuss the aquatic products export from the export quantity,the type of exported products,the main export nations,using a serial of ample data.On the basis of this,this part conclude its export features and the existing problems.3.The competitive advantage analysis of aquatic products in Shandong Province. Through"Diamond Model",this part analyse the basic factors which are affecting its aquatic products exports,including production elements,demand conditons,related and supporting industry,business strategy,business structure,inner competition,etc.In related to international aquatic products market situation and policies in China and Shandong Province,this part then analyse the asistant factors'(government support and opportunity) influence to aquatic products export in Shandong Province.After analysis,it concludes that its current competitive advantage are centralizing the basic elements,such as ample raw material,rich labor resources,etc.The funcion of advanced elements are not obvious.In order to make the study more emperical,this part use RCA,LnRXA,the export dedication rate to compare the competitive advantage among Shandong,Guangdong,Liaoning,Zhejiang,Fujian and Korea in a horizontal way.4.Counter-measures to enhance aquactic products'further competitive advantage in Shandong Province.After analysis of aquatic products in Shandong Province using "Diamond Model",this part propose the general plan and developing strategy of aquatic products export in Shandong Province,and the counter-measures to enhance its further competitive advantage from the aspects of fostering production elements,improving demand quality,developing the related and supporting industry,strengthening strategical cooperation among businesses,exerting the function of government and opportunity.