The Research In Marketing Strategic Of Centerm Information Co.,Ltd

Due to the shortage of marketing strategy and the impracticality of the tactic combination, many Chinese corporations can not keep constant development. To determine the suitable marketing strategy and tactic is one of the vital important issues for many Chinese IT corporations focusing on the industrial markets. The philosophy of marketing for many corporations still stays at the level of"relationship-oriented"market. These corporations will be finally discarded by the fierce competition since they only stress on the importance of the customer relationship by neglecting the implementation of marketing strategy and the combination of the tactics.This thesis analyses the theory, the method, the delivery and the effects of Centerm Information's marketing strategies and tactics by studying the marketing operation of Centerm Information. It not only summarizes the successful experience of Centerm Information's delivery of its marketing strategies and tactics but also analyses the vital problems Centerm Information ever encountered. The author provided in this thesis his own advice and suggestions for Centerm Information's current problems and the space for improvement.The methodology of this thesis is mainly the case study. By analyzing Centerm Information's macro and micro environment, the suitable marketing strategy and implementation method have been decided. The whole researching process combines both the qualitative and the quantitative analysis by employing the analysis tools of"BCG Model""Michael Porter's Competition Theory and the Five-force Model""SWOT"and"4PS".The original achievements made by this thesis are as following:1. To provide a set of practical template for the similar Chinese corporations in determining the marketing strategies and tactics.2. To give suggestions on the methods to foresee, to solve and to avoid the problems in delivering the marketing strategies and tactics for the corporations.3. To employ a combination of analysis models and focusing on the characteristics of the case underlined. To sum up, the whole thesis can provide useful and practical analysis template of marketing operation for corporations focusing on the industrial markets.