Research On Marketing Mode Of NARI Group

As science and technology and the development of market economy, to the power of enterprise development has brought new opportunities and challenges, and how the vision of globalization and a profound understanding of the internal laws of the development trend of the industrial revolution, has very important significance. Currently, the traditional power industry competition and distributed energy generation is becoming more competitive, research with suitable power marketing model can not be urgent.This paper mainly NARI Group Case, explore marketing conditions inside and outside the enterprise, to dig marketing problems and propose feasible marketing strategy to promote NARI Group in marketing sustainable development. On the one hand, this study draw current research, the application of marketing knowledge in research NARI Group marketing model, enrich the academic knowledge, has some theoretical significance. On the other hand, this study NARI Group marketing model as an example, to provide reference for similar areas of business or industry marketing model, while optimizing business marketing model has important practical significance and improvements.Firstly, this paper studied the current situation of marketing management of NARI Group, analyzed the existing problems, advantages and disadvantages in the marketing management of the company in detail, and put forward methods of improving the current marketing management. Secondly, the macro environment and micro environment of NARI Group is analyzed, and the NARI Group core business market environment for the full study, pointing out the current environmental impact of NARI Group marketing. Finally, according to the first several chapter of analysis, and combined with the marketing status of NARI Group, from the brand strategy, product strategy, strengthening internal management strategy, the internationalization development strategy and industry support system for the NARI Group, marketing model was systematically studied.Making scientific marketing strategy not only needs to carefully study the marketing theory, but also to research the market, therefore, on the basis of the research how to marketing theory, we must make comprehensive analysis, the electricity market in search of business opportunities, and the accumulation of experience in marketing, electricity marketing theory and lay a solid foundation for innovation. In the intense and changing market environment, Nari also need to enhance the market share through improving marketing strategies to enhance the brand image. At the same time, this also provides a theoretical and practical basis for the industry.