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The Study Of China’s Education And Training Industry Franchising Business Model

Posted on:2014-08-28Degree:MasterType:Thesis
Country:ChinaCandidate:H W MaFull Text:PDF
GTID:2269330401984369Subject:Business administration
Abstract/Summary:PDF Full Text Request
Education related to economic development, political stability, social harmony, and allaspects of cultural continuity, China decided to implement the strategy of rejuvenating thecountry through science and education, announced in1995that ushered in the golden era ofthe rapid development of China’s education. Currently, information science, informationtechnology, smart technology as the main indicator of the world’s scientific andtechnological revolution is the formation of a new wave of the "knowledge economy" hasentered the historical process of the development of human civilization, the futureconstruction of "smart city" will lead the new economic growth pole. The progress of thesociety has put forward higher requirements to the quality of talent, knowledge update theaccelerating pace of the rapid development of the education and training industry in theworld within, while facing unprecedented opportunities and challenges.In the course of the study, the current global economic and cultural environment for thedevelopment of the background, the education and training industry based franchisingquietly rising, first introduced the history and current situation of the education and trainingindustry, the development of modern education course, and then combined with thefranchising mode of successful experience with the theoretical model, through the analysisof the opportunities and challenges of education and training in China Franchise face, andstrive to be more comprehensive and systematic exposition of related to the implementationof programs, as well as the feasibility analysis. Basis of practice through theoreticalresearch franchising business model of our education and training institutions, educationand training institutions in the market competition. Integration of thinking and thinkinglong-term scientific selection and design a suitable franchising business model developmentdirection and path-based positioning of thinking, the path of thinking, and the actualbusiness process development and innovation, thereby fostering sustainable competitiveadvantage. The paper Countermeasures can promote the rapid integration of thedevelopment of the education and training industry, and help to take the development and growth of the franchising business model education and training institutions, education andtraining institutions operating showing a wide range of operating characteristics. Study thecurrent situation and problems of the day-to-day management of the education and traininginstitutions, to provide reasonable and feasible countermeasures aimed at education andtraining institutions in China based on a comprehensive understanding of the basis oftheoretical knowledge, education and training institutions franchisees healthy and rapiddevelopment of the building blocks.By franchising development mode of education and training institutions, in practice,the development of brand chain, to promote a number of problems in the process ofenterprise scale and risk analysis, and summarized in this reality based on our education andtraining institutions in the development of franchising operations prone to problems andsituations, rationalization and higher feasibility countermeasures to this theoretical guidancefor our education and training institutions to join the the chain model specified in thehealthy development of a feasibility road.
Keywords/Search Tags:Education and Training, Regular chain, Franchise Chain, Voluntary Chain
PDF Full Text Request
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