Research Of Developmental Strategy Of Xinchang Enterprise

The Xinchang company is a foreign-owned enterprise which produces professionally sauces and flavorings, the company is founded in 1994, which has been devoting to provide high quality products and first-class service to its customers. After more than ten years development, the year sales volume already reached 300 million Yuan .In recent years, the Xinchang company, has become the national biggest base of High-quality seasoning, and sales to Overseas market, For instance US, Singapore, Malaysia, South Korea, Japan and so on .Along with the diet culture union and the people living standard unceasing enhancement, the new compound flavorings will certainly to have a broad market prospect. Produced the factory as regional sauce class seasoning, the Xinchang company has won the unprecedented opportunity and the prospects for development, but at the same time also faced many which is coming from to the market challenge, how future will be in several years for Xinchang company develop into suspends in front of a Xinchang person's important question.Maps out strategic plans in an army tent, only then determines the final outcome the great distance. The enterprise strategy management is the enterprise for the realization strategic target, the formulation strategic decision, the implementation strategy plan, a control strategy achievements dynamic management process. The strategic management is advantageous to the Xinchang company establishes the long term development direction and the goal, is clear about status which locates in the market competition, formulation and implementation effective competition strategy, strength the enterprise's competitive ability, that is advantageous to enhances the enterprise to make a profit the ability and the economic efficiency.This article mainly will be following this mentality, in the Xinchang company external environment, internal condition as well as the present situation will carry on the analysis in the foundation, will use determines the nature of the method which will unify with the quantitative analysis, in the utilization competition strategy five strength model theory, the value chain theory, the SWOT analytic method, the direction strategy (DPM) the matrix analysis, Boston (BCG)theory tool and so on matrix analysis carries on the strategic analysis, finally will obtain conforms to the enterprise actual developmental strategy.