The Research Of Business Management Improvation For Oasis Garden Company

With the coordination of China's national economy, health, rapid and comprehensive development of the building of a harmonious society concept, garden industry ushered in a hundred flowers bloom in the spring. Now garden market competition is becoming increasingly fierce, oasis garden company how to use correct, reasonable business management improvation method to enhance their competitive strength and development ability as a pressing need to solve the problem.This article first introduced our country garden industry present situation and the development tendency, by drawing on the domestic and international business management theory,launches the description to the oasis garden company's enterprise present situation, through profits from the domestic and foreign managements management theory, to the oasis garden company's policy law environment, the economic environment, the science and technology environment, the social culture environment and so on the macroscopic essential factor has carried on exterior the macroscopic environment analysis with the PEST method;Based on the Michael Porter's Five Forces Model of the company's existing industries oasis competitors, the supplier bargains back and forth, the customer bargains back and forth, substitute substitution ability industrial essential factor and so on latent entering conducts the microscopic external environment research, establishes External Factor Evaluation Matrix (EFE) the diagnosis to obtain the influence oasis company the key macroscopic essential factor; Carries on the description through the function essential factor analytic method to the oasis company's internal resources, and the establishment Internal Factor Evaluation Matrix (IFE) carries on the analysis to the oasis company's internal essential factor and the core competitive ability; Using the SWOT analytic method to company's exterior threat and the opportunity, internal superiority and Inferiority will carry on the generalized analysis, proposed the concrete management strategy will be take manages the reconstruction strategy and the strategic alliance as a foundation, Proposed the business management improvation Research, and aims at the improvated plan the implementation making feasibility suggestion.