The Study Of Chinese PC Industry Trend Of Changes In Distribution Channels

In today's market environment, the design, management and distribution cannels model of choice of distribution channels, as the construction of a modern enterprise core competitiveness of the key decision factors. For a long time, China's PC industry is the situation of "strong manufacturing, circulation weak", PC distribution channels in the "extensive" development. In products, price promotions or even aggravate the same trend today, more and more businesses found that only products of the unique advantages of competition has been very difficult to win, the distribution channels of innovation will become the key of enterprises to improve competitiveness.China's PC industry after the growth of the WBC, has now entered a mature development situation, the increased competition, industry alternative products appear, buyers and sellers bargaining power compared to changing circumstances, making the PC industry at this stage competition showing a significant reduction of profit products, changes in industry growth, industry consolidation obviously, the channel changes, such as aggravated features.China's PC industry model of the evolution of channels generally experienced the traditional direct sales model, the direct sales agent with a combination of patterns, multi-level agency of the channel model, modern direct sales model, modern direct sales model and the model of combining distribution of the five stage, Now, the industry's distribution channels to show the diversified situation that the main mode of indirect channels mainly and direct sales model rapid development .Meanwhile, with the industry product competitiveness, technological competitiveness of the same, PC manufacturers in the decision-making process bogged down in marketing products, prices, promotions and channels.In this industry background, the major manufacturers have started their own distribution channels, changes in the road. In this paper, using the mainstream distribution channels management theory, analyzing the current status of China's PC industry, the status of channels, summed up the current distribution channels of China's PC industry characteristics, in full, on the basis of feasibility studies, the combination of the distribution of practice of channels change, to forecast the trend of future Chinese PC distribution channel pattern will be flat-rization, unify-rization and Terminal-rization.