Study On The Optimization Of Marketing Channel Of Jinfuyuan Halogen Products In Wugang

With the improvement of the income level of the residents in our country,the consumption of the residents has changed from subsistence consumption to enjoyment consumption and development consumption.On the one hand accelerated the growth of the snack food industry,on the other hand,the consumption structure of snack food began to upgrade.Compared with traditional nuts,candied fruits and other vegetarian snack food,leisure brine products with poultry meat as the main raw materials,with delicious,addictive characteristics,consumption experience is better,the price is relatively high.In the nearly trillion market of snack food,leisure brine products are the fastest growing category.This paper first introduces the background and significance of the research,and then through sorting out some theoretical knowledge of relevant marketing channels at home and abroad,has a full understanding of marketing channels,according to field research to analyze the current situation of Chen's Jinfuyuan marketing channels,Chen's Jinfuyuan brine products marketing channels analysis,mainly through the marketing channel structure,marketing channel conflict,marketing channel cost and marketing channel management four aspects of Chen's Jinfuyuan brine products marketing channels analysis,so as to get the current Chen's Jinfuyuan brine products marketing channels existing problems,and then combined with the marketing channels development of outstanding brine products enterprises in the market.Some cases,as well as some good methods in real life,put forward the optimization strategy suitable for Chen's Jinfuyuan brine products marketing channel,hope that through these methods,to improve Chen's Jinfuyuan brine products marketing channel operation efficiency,and finally achieve the role of promoting Chen's Jinfuyuan development and growth.