| In recent years, it has been focused on that numerous countries,areas and cities run for the international large scale festival activities and facts have profed that it would bring vast huge invisible values to to sponsor countries,cities and enterprises when it succeeds to conduct significant activities.For country,this kind of activity is the very import opportunity to develop homeland's economic.It can strengthen social cohesive affinity , get financial incomes and create employment opportunity , drive related industrial development and raise the living standard of people. From former experiences, it can make the city's infrastructure level rise 20-50 year and offer ten thousands of employment opportunity when a country conducts one time international festival activities such as Olympic Games, World Cup. For city, it can raise its international or domestic popularity , improve local economic structure , increase government tax revenues , promote enterprise to conduct commercial activities frequently, and improve the infrastructures such as communication, road and traffic transportation service and local environment situation, increase casual amusement as well as related facility , while it has a big impelment for protecting local unique cultural feature , reinforcing traditional cultural and local viewpoint of value , protecting and repairing historical site etc. For enterprise,activity can promote enterprise trademark,create business chances. For company, can promote group team mould corporate culture , raise cohesive affinity and the affinity of organization. so the importance of conducting this kind of activity is self-evident.Along with the unceasing thorough of Chinese reforming and opening up to the outside world ,the local vigour of economic growth have been strengthened , people material cultural living standard have maximumly enriched, and each kind of festival activities develop quickly as spring bamboo after rain.According to statistics, now the domestic conducts more than 5000 festival activities which it only means to the cultural festival. Festival activities has become the important form to enrich and dynamic local spiritual and cultural life. However festival activities of China still have many problems form either from pltting or to management, especially when it conducts festival activities in numerous cities , small towns ,which aims to extend travel resource and local characteristic product, and mould city overall image, but kind is numerous , characteristic is not stressed,and the traffic of the plenty of concentrations of short period flow out with thing flow for city have produced huge influence ,all these have become the common drawback of festival activities .The essay takes a research from city festival activities's affection content to city and different kinds of city festival activities, and also has a deep represention of the situation of china's fast developed festival activities from the type of festival activity, the affection to city's development, development trend and the urban plan countermeasure. Now the research of festival activities of our country concentrates on the relation of concept limit, economic benefits and social economy development and the aspects such as running pattern, so research scope is narrow. Through the analysis of this essay, have put forward city festival activities location, operation and urban planning to reply and enforce of the theoretical frame.On practice, the essat takes Harbin city as example,and it ascertain the type of haerbin festival activity from analysising present situation of Harbin festival activity. It evaluates related influence to put forward urban planning and city construction enforcement countermeasure frame, and hope that with this for point it can preliminaryly construct the stragety of festival activity of haerbin and our china .In the exposition of full text ,it combine Chinese and foreign example and theory explanation , which make essay has guidance meaning to reality. |
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